Bravissimo has appointed Label PR to handle all press and communications ahead of its summer lingerie and swimwear launch.
The brand returns to Label, having first hired the agency in 2022.
“The team at Label PR is an extension of our in-house team and we have worked seamlessly to achieve success across multiple projects in recent years so returning to Label PR was an easy decision,” said Laura Hopes, Senior Brand Manager at Bravissimo.
Label PR and Bravissimo will work across all press communications to deliver the brand messaging of bra and cup-sized swimwear expertise for women who are D cup and up; as well as raising awareness for Bravissimo’s services which include the brand’s signature ‘no tape measure’ fitting service in stores as well as innovative virtual fittings.
“Bravissimo is a dream client, and we are thrilled to have them back on the roster to promote their summer collection and showcase how great fitting swimwear can make such a difference to confidence at the beach or pool,” added Jessica Thornton, Label PR co-owner and Director.
