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Brass unveils campaign for 600 New Look stores


Brass has worked with New Look on the retailer’s new promotional campaign online and across more than 600 retail stores in the UK & ROI.

The campaign encourages customers to ‘Shop Styles, Get Prizes’, with £1million of style prizes to be won.

brass-campaign-new-look-mobile-1 The campaign includes £1m of prizes

The Leeds agency’s dedicated shopper marketing team created and delivered the campaign to help New Look engage with its savvy shoppers in-store, online and on mobile.

Tasked with increasing transaction levels, Brass developed a marketing campaign prompting customers spending £30 or more to photograph their receipt and upload, email or text to receive a promotional code.

Brass created in-store POS and built the promotional website, allowing customers to enter for a chance to win prizes or a 25% discount voucher, and partnered with Snipp Interactive to validate the photographed receipts.

Brass managing partner, Paul McGann, said: “In a fiercely competitive fashion market, the new stylish multi-channel campaign for New Look has huge standout, adding value and engaging a wide range of shoppers. We’re thrilled that New Look chose to work with Brass and join our growing list of shopper clients for which we create innovate, profitable and award-winning campaigns.”

Nicky Haddow, New Look’s senior trading manager UK & ROI, added: “Brass impressed us with an innovative digital concept which shows real insight into our target customers shopping habits and behaviours. We believe this proposition will give great stand out for peak trading this year.”

The Brass Shopper marketing team has also created promotional campaigns for the likes of Haribo, Soreen and Kellogg’s.

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