Brass behind Burton’s Fish ’n’ Chips biggest on-pack promotion

Press-Release-web-asset_0

Brass in Leeds has completed a major on-pack promotion for Burton’s Fish ‘n’ Chips.

The largest piece of promotional activity that the brand has delivered to date, the 12 week “Join Our Fans” promotion includes a £1m prize fund.

Led by an on-pack promotion, it will be supported by digital content, outdoor advertising, in-store activation and public relations.

“In a hugely competitive category, ‘Join Our Fans’ has huge standout; building on the brand’s quirky tone of voice and loyal following, adding value and engaging a wider range of shoppers.  We’re thrilled that Burton’s chose to work with Brass and join our growing list of clients for which we create innovative, profitable and award-winning campaigns,” said Paul McGann, managing partner at Brass.

The agency created and executed all the campaign elements, including a microsite, where shoppers can enter the competition.

It will also be managing the social creative content throughout the 12 week period.

Subscribe to the Prolific North Daily Newsletter Today!

Want all the latest content from Prolific North delivered direct to your inbox daily? Of course you do!

Related News