Snack and soup range Mug Shot has unveiled a new look, from design consultancy Brandon.
Owned by Symington’s, Mug Shot had faced greater competition in the marketplace and asked Brandon to reposition the brand from a ‘better for you’ low calorie snack to a “deliciously satisfying mugful for everyday snackers”.
Consumer research showed that people found eating a hot snack from a mug both comforting and good for the soul – which led to the brand positioning of ‘Comforting Moments’.
