Lucky North has been appointed to handle the PR for the Sparking Bradford winter campaign.
Originally launched in 2018, Sparking Bradford is intended to raise the profile of the district locally and regionally. It now runs twice a year, during the summer and winter.
“At Lucky North we’re passionate about supporting regional businesses and initiatives,” said Kiran Watson, co-founder and Director at Lucky North.
“It means a lot to know that thanks to our work on the Sparkling Bradford campaign, we’ll have been involved in encouraging more people to visit the region to help drive the local economy making this winter a memorable one for both visitors and business owners.”
The campaign is a joint project between VisitBradford, The Broadway, Bradford, Bradford BID, Ilkley BID, and Bradford Council.
“The winter season is an important time of year for us to raise awareness of what the Bradford district has to offer,” added Sophia Pathak, Marketing Manager at The Broadway, Bradford.
“Working with Lucky North will give us the opportunity to grow our audience and encourage more regional businesses to engage with our current and future campaigns.”
Lucky North will use strategic PR activity to highlight the range of events, activities, entertainment and performances scheduled until January 2022.