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Bradford City AFC launches major rebrand

Bradford City AFC

Bradford City AFC is excited to propose the club’s new identity, following the Your City, Your Say project which has been consulting with supporters over the past 12 months about the club’s brand and its future future.

Starting in November 2021, the Your City, Your Say survey was opened for seven weeks and represented the first milestone in consultation with supporters, with close to 5,000 fans responding to give their thoughts on all things Bradford City.

From there, further consultations with fans who participated in the survey and club supporters’ groups have been held by the club’s senior management team, to gain further guidance and present an opportunity for the fanbase to shape the future identity of the club.

Bradford City AFC is now inviting supporter feedback on the new design by taking part in the 2022 survey on the Your City, Your Say website. This final survey will be active from 5.00pm on Wednesday October 5 until 11.59pm on Wednesday October 12 – and will be open to anyone with a club customer number, who has previously bought a season ticket or match ticket at the University of Bradford Stadium.

Bradford City AFC is excited to propose the club’s new identity, following the Your City, Your Say project which has been consulting with supporters over the past 12 months about the club’s brand, and how they would like to see it re-imagined for the future.

Starting in November 2021, the Your City, Your Say survey was opened for seven weeks and represented the first milestone in consultation with supporters, with close to 5,000 fans responding to give their thoughts on all things Bradford City.

From there, further consultations with fans who participated in the survey and club supporters’ groups have been held by the club’s senior management team, to gain further guidance and present an opportunity for the fanbase to shape the future identity of the club.
Bradford City AFC is now inviting supporter feedback on the new design by taking part in the 2022 survey on the Your City, Your Say website. This final survey will be active from 5.00pm on Wednesday October 5 until 11.59pm on Wednesday October 12 – and will be open to anyone with a club customer number, who has previously bought a season ticket or match ticket at the University of Bradford Stadium.

The new design is set to become the identity of Bradford City AFC from 1st July 2023, ahead of the club’s 120th anniversary.

CEO Ryan Sparks said: ““As we strive to be the best on the pitch, we also aspire to be the best off the pitch. We feel this evolution of our identity can help us further compete in a digital-first world, while also improving the marketability and commercial attractiveness of our football club.”

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