Bradford City AFC has revealed the latest progress of its Your City, Your Say project, following the conclusion of the most recent survey.
The second Your City, Your Say survey launched on Wednesday October 5 and was open for one week, with supporters able to have their say on the proposed new visual identity. During this time, close to 3,000 responses were submitted. The project will ultimately lead to a comprehensive new look and rebrand for the historic Yorkshire football club.
Results show 53 per cent of supporters want to see the club crest modernised from July 2023, in line with the club’s 120th anniversary. However, of those who voted in favour of modernisation, the majority would like to see changes to the current proposal on the table.
Work is now underway to incorporate supporters’ feedback into further proposals, which will be made available to vote on – alongside the club’s current crest – as part of a final survey this month.
Further trends identified in the survey include:
The Bantam
The largest trend from supporters’ feedback was that the bantam design was too simplistic and needed more detail. Furthermore, supporters felt the bantam may benefit from having something placed under its foot, with a football, perhaps unsurprisingly, the most common choice. The change of direction (looking to the right) was perceived as a good move, while the ‘strength’ and ‘confidence’ of the bantam was also popular with supporters.
The Shield
An overwhelming majority of supporters voted in favour of keeping the shield design incorporated. The most common feedback was that supporters wanted to see stripes introduced, and that additional colours (black and white being the most popular) would also be beneficial.
The Typography
The small ‘c’ in the wordmark structure was a point of confusion, with supporters feeling the rationale behind it was too subtle. Supporters liked the idea of having a bespoke club typeface, but there were suggestions the proposed lettering style needed further refinement, as some letters could be misinterpreted for others.
