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Boutique viewing venue creates a Buzz at Salford Quays


A boutique viewing facility for researchers conducting focus groups has been opened at Salford Quays.

Butler is a co-founder of Infinity Asset Management

The Buzz Rooms, which is aimed at market researchers and insight managers, is housed in the headquarters of Infinity Asset Management at Clippers Quay.

Infinity co-founder Sarah Butler set up the Buzz Rooms after conducting her own research and finding there was a gap in the market for a boutique viewing facility in the North West.

“Having spoken to researchers, it was clear they were looking for something different,” she said. “Their feedback played a big role in the design and layout of The Buzz Rooms, which features modern furniture, a contemporary kitchen facility plus numerous breakout areas.

“We hope our approach in creating a vibrant viewing facility will resonate with market researchers and insight professionals, on both client and agency sides. We think it’s the ideal setting in an accessible location, and we are excited to get going.”

The Buzz Rooms features a clients’ viewing room with a large one-way mirror through which they can observe the focus group in an adjoining room. The respondents’ room is equipped with video and audio recording equipment and has an online streaming capability so their discussions can be viewed remotely.

Both rooms can accommodate up to 10 people at a time, and moderators can be provided on request.

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