Stoke-HQ’d online sports betting company bet365 has established an AgentOps team to help scale the use of AI, automation, and autonomous agents across the business.
As bet365 continues to expand globally, the AgentOps team has been created to help non-technical business units make better use of emerging technologies, reduce manual effort, and respond faster to growing operational complexity.
The dedicated AgentOps function “marks a shift from AI as a digital assistant used during the working day to AI-enabled agents that can keep defined business processes moving continuously.”
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Its focus will be on identifying suitable operational workflows, designing agentic solutions around them, and ensuring they are deployed with appropriate human oversight.
Initially, the team’s focus will be on narrow, high-value operational use cases where autonomous agents can deliver measurable benefits without introducing unnecessary risk. This includes high-volume workflows such as incoming business requests, data review, operational triage, work package preparation, process monitoring, and localisation support.
The aim is to help important work continue moving beyond normal working hours, increasing business capacity while ensuring human judgement remains central. By preparing analysis, outputs, and work packages in the background, autonomous agents can help teams move faster without removing people from the decision-making process.
“As bet365 continues to expand globally, the company is increasingly looking at how AI and automation can help business teams work more efficiently, reduce manual effort, and empower our colleagues to make faster, more informed decisions,” said Jaco Van De Berg, head of digital transformation – data AI and automation, bet365.
“Currently, AI is a digital assistant, which means that when the team goes home, so does the AI. The AgentOps team is exploring which tasks can continue running autonomously after hours, creating work packages for teams to review and execute when they return the next day.”
A major focus for the team will be ensuring that autonomous agents are deployed responsibly. Bet365 is developing governance models that treat agents in a similar way to employees, with defined identities, permissions, audit trails, and clear human oversight. This will help ensure agents can only access the systems and information they need, while “maintaining transparency and traceability across the business.”
