West Didsbury’s legal customer acquisition specialist Blume has received approval from the Financial Conduct Authority (FCA) to complete the acquisition of Online Legal, a technology-led customer acquisition specialist for the legal sector.
The deal will strengthen Blume’s proposition to law firms by enhancing its cross-channel marketing expertise and offering more service choice and flexibility.
Under the arrangement, both companies will continue to operate as individual entities, connecting active customers with law firms looking to grow through their high-performing consumer brands. The shared technology-driven approach combined with industry knowledge will enable the businesses to capitalise on new business opportunities as well as growing their existing client bases.
The move marks another stage in Blume’s expansion plans and comes on the back of its rebrand from mmadigital last month, and nine months after it secured private equity funding from Rockpool Investments. The business has doubled in size over the past year and is on track to achieve a £30m turnover by the end of 2023.
Dez Derry, Blume’s CEO and founder says: “The deal with Online Legal will give us additional capabilities to further enhance our service offering as we continue to evolve and capitalise on our long-term growth plans and improve market strength. The combined entity will add scale and diversification to the business which will enable us to reach a wider audience as well as providing more comprehensive solutions that better satisfy our clients’ needs.”