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Blackpool Pleasure Beach Marcoms boss joins Board

James Cox, the Director of Marketing, Sales and PR at Blackpool Pleasure Beach has been promoted to its Board of Directors.

It’s an impressive rise through the ranks for Cox, who joined the visitor attraction in 2013, having graduated from Lancaster University with a degree in advertising and marketing. Then he was Digital Marketing Executive, now he heads up a team of more than 50 across numerous departments.

“It’s an honour to be appointed to an exceptional board of directors. I look forward to be able to continue to support the business as it develops and grows in the future. Being local myself, I feel incredibly proud to be able to continue to contribute to a family-run world leading amusement park,” he said.

During his time at the Pleasure beach, he changed its admissions systems, assisted with the introduction of eTickets and developed its mobile phone app.

“The way we market ourselves to the world is one of the most important aspects of keeping Blackpool Pleasure Beach successful. James’ continuous hard work and expert industry knowledge has enabled us to effectively communicate our core values, beliefs and offerings to a hugely diverse audience,” said Amanda Thompson OBE, CEO of Blackpool Pleasure Beach.

“Not only is it important for us to ensure we are accurately marketing ourselves, but it is also equally as important – if not more – for us to be listeners. People are at the heart of what we do and as Director of Marketing, Sales and PR, James has allowed us to ensure that our guests are heard. He really is the binding bridge between the business and our guests and we take extreme pride in welcoming him onto the board. Congratulations James!”

Earlier this year, Blackpool Pleasure Beach appointed another two members to its board, Andy Hygate, Director of Operations, and Karl Murphy, Director of Engineering.

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