Alight Media has signed a new partnership with Blackpool to add an additional 20million impacts per month to its advertising network.
The move will see the installation of 40 x 4k 85inch digital 6 sheets and 20 bus shelters around the seaside town.
It will be the first time that its bus shelters will be able to be planned and bought.
“Through this partnership with Blackpool Council we will bring the first borough wide digital 6 sheet network to this famous town,” said Alight Media co-founder and Director, Dave Huckerby.
“We will be installing the highest quality screens and sustainable bus shelter infrastructure to support the Blackpool community, while bringing an important new audience of residents and tourists to advertisers.”
London-based Alight already has partnerships across the North, including the South Yorkshire Mayoral Combined Authority.
