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Blackburn agency wins Beta Group digital brief


Blackburn agency Twentyone has been hired to revamp the digital presence of Beta Group following a three-way pitch.

Established in 1987, Bacup-based Beta Group is one of the country’s leading manufacturer and suppliers of air filters for the heating, ventilating, air conditioning (HVAC) and spraybooth industries.

Twentyone’s agency head Sam Fletcher said: “With so many distinct aspects to their business, Beta Group had been trying to find a way to effectively present their complete offer to their clients in a harmonised, efficient way.

“Alongside the launch of the new website, Twentyone will implement innovative, ongoing digital marketing campaigns, with an aim to increase market shares for each of Beta Group’s separate divisions, to support the steady growth of their business operations.”

Danielle Stephenson, Beta Group’s marketing manager, said: “Our website is due to go live imminently, yet the process so far has been completely stress free.”

With a team seven based at Trident Way, Twentyone also works with the likes of Recycling Lives, Burnley FC, Nelson & Colne College and Savoy Timber.

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