BIG Partnership has confirmed an official partnership with Prolific North for 2026, marking a significant commitment from the full-service communications agency as it continues to accelerate growth across the North of England.
With more than 25 years of experience in public affairs, public relations and marketing, BIG has established itself as one of the UK’s largest independent agencies.
Operating from four UK locations – Glasgow, Edinburgh, Aberdeen and Manchester – the agency works with over 350 clients including Aldi, Booking.com, George at Asda and Loganair.
Manchester has become a key growth engine for the agency, with BIG building cross-disciplinary teams for national and international brands from its Northern base.
Allan Barr, CEO of The BIG Partnership, said: “The North’s creative scene doesn’t just talk about collaboration – it lives it. Prolific North brings that spirit together brilliantly, and as an agency that thrives on bold ideas and big results, we’re right at home in that mix.”
The partnership forms part of Prolific North’s strategy of collaborating with leading northern businesses to set the agenda, support the sector and drive new ventures for the media, marketing and digital sector across the region.
BIG’s team of over 100 specialists blends strategy with creativity across integrated campaigns, with a laser focus on delivering measurable ROI for clients. The agency counts relationships with major brands such as Aldi – where it has become one of the supermarket’s longest-standing UK agency partners – among its portfolio.
