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Big growth plans for former Social Chain directors


Two former directors of Social Chain say they are targeting a “four-fold” increase in growth for their new social marketing agency.

Joe Gradwell, who was Media Director and Alex Brown, who was Head of Video, established Campfire 6 months ago.

Since that time, they’ve won clients including Archie’s, UKFast and Missguided.

“As a tribe of social natives, we launched Campfire Group to offer groundbreaking, social first content alongside a detailed paid strategy to deliver consistent ROI for our clients,” said CEO, Gradwell.

“We’re delighted with the growth we have achieved in such a short space of time.” 

The agency specialises in creative content, paid targeting, and website optimisation.

Last year, working with Missguided, Campfire created the #MakeMyFriday campaign. Within 2 minutes of launch, it was trending number one in the UK, within the hour, it was trending globally at number one. That led to over 10m impressions.

“Platforms like Facebook, Instagram and Snap are interesting spaces for brands right now, they’re allowing the Gymsharks and Missguideds of the world to challenge Fortune 500 companies. We’re excited to continue to work with ambitious brands and utilise digital media to its fullest potential,” added CCO, Brown.

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