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Bidnamic scores duo of new client wins


Leeds-based Google Shopping specialist Bidnamic has been selected to work with online bearings shop Bearings Online and Northern fashion brand DressMeZee.

Bidnamic, which uses a combination of AI machine learning and client servicing, secured the wins following non-competitive pitches and will handle DressMeZee’s Google Shopping campaigns in the UK and Bearing Online’s in the UK and US.

Liam Patterson, Founder and CEO at Bidnamic said: “We’re delighted to welcome Bearings Online and DressMeZee to our growing list of diverse clients. While each has different hurdles they’re trying to overcome, the ultimate goal is to help grow their brands and drive sustainable, long-term growth, and that’s the game we’re in!”

Craig Robertson, Business Development Manager at Bearings Online, added: “We’d been working hard with others to try and keep our impression on Google Shopping up, but just weren’t seeing the results we wanted, and decided it was time to take a different approach. Bidnamic’s methods are just what we’re looking for, and will undoubtedly help us stand out from the competition.”

Carley Bolam, Ecommerce Marketing Manager at DressMeZee said: “Being a Northern brand ourselves, we’re always looking to keep that connection wherever we can in our work. The initial conversation started as we were looking to reach the next level of growth through a brand-new channel, which would help expand on our customer base and brand exposure.”

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