Brand-led design and digital agency BGN has been appointed by bedding manufacturer Slumberdown to develop its online presence.
The Manchester agency will design and build a new brand-led website – working on digital strategy, design, animation and WordPress development – which is set for launch early in 2022.
The West Yorkshire bedding brand is tasking BGN with creating a platform engaging as well as educating people on how to get a better night’s sleep. It is hoped that Slumberdown’s new website will have better synergy with its existing marketing communications creative, which was devised by McCann Leeds – appointed as lead agency in 2020.
Antonio Giansante (pictured, left), MD and founder of BGN, said: “Slumberdown is a leading and much-loved name in the filled bedding sector, so we are delighted to have been appointed by them.
“Our aim is to now create a new brand-led site that reflects what the brand stands for, what it offers and to communicate its constant crusade to deliver a better night’s sleep for every body.”
Anjna Mistry, senior marketing manager at Slumberdown, added: “BGN really understood the category and consumer challenges and what we want to achieve on the brand from the get-go.”
Intermediary GO! was responsible for running the pitch process.