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BGN wins brief to design and build new site for Slumberdown

Antonia Giansante, Paul Bailey, David Newton, BGN

Brand-led design and digital agency BGN has been appointed by bedding manufacturer Slumberdown to develop its online presence.

The Manchester agency will design and build a new brand-led website – working on digital strategy, design, animation and WordPress development – which is set for launch early in 2022.

The West Yorkshire bedding brand is tasking BGN with creating a platform engaging as well as educating people on how to get a better night’s sleep. It is hoped that Slumberdown’s new website will have better synergy with its existing marketing communications creative, which was devised by McCann Leeds – appointed as lead agency in 2020.

Antonio Giansante (pictured, left), MD and founder of BGN, said: “Slumberdown is a leading and much-loved name in the filled bedding sector, so we are delighted to have been appointed by them.

“Our aim is to now create a new brand-led site that reflects what the brand stands for, what it offers and to communicate its constant crusade to deliver a better night’s sleep for every body.”

Anjna Mistry, senior marketing manager at Slumberdown, added: “BGN really understood the category and consumer challenges and what we want to achieve on the brand from the get-go.”

Intermediary GO! was responsible for running the pitch process.

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