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Belstaff and Dusk wins for EssenceMediacom North

GroupM’s EssenceMediacom North has announced a series of new business wins for the start of 2024.

It has added Belstaff and to its roster, both following competitive pitches.

For the latter, it was a 4-way pitch process, with the homeware brand appointing the agency to increase awareness of its ‘luxury for less’ proposition and help reach the next stage of growth. 

The account will be managed from its Enterprise City office – which now houses 500 staff.

Its Leeds team led the pitch for clothing brand Belstaff and they will be working on the iconic brand’s media planning and buying account, a remit incorporating its centenary celebrations and multiple European territories.

“One year after launching EssenceMediacom North, we are in a strong position thanks to having some of the best talent in the industry based here in our Northern cities,” said Paul Cooper, COO, EssenceMediacom North. 

“These recent wins signal our expertise in helping digital-first and ecommerce businesses scale and breakthrough to their next phase of growth. Our entrepreneurial and collaborative culture also shapes our success; our people make the difference. Paired with the UK’s largest agency network, this combination makes us the ideal partner to help brands exceed their goals. 

“We are also pioneering internal breakthroughs, and 2023 saw our team design and launch a generative AI tool, emsidekick. It is used by thousands of EssenceMediacom staff across the globe, cementing our expertise in using data and technology to create a competitive advantage for our clients. “

Since the relaunch, the agency has hired 62 members of staff and promoted 119 people internally.

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