Manchester agency Meanwhile, founded by the BAFTA-winning former BBC Creative chiefs James Cross and Tim Jones, has released a behind-the-scenes look at the making of its new campaign film for Chester Zoo’s winter Lanterns and Light trail.
The campaign saw Meanwhile work alongside Sony Music/RGL, Blinkink director Isabel Garrett and Major Tom music supervisor Jacob Wheeler, who created the soundtrack for the work.
The work uses a mix of techniques, with live-action and handcrafted miniature sets mixed with 2D animated characters to give a hint of the magic that awaits visitors at the forthcoming spectacular.
