Manchester’s The Behaviours Agency has been appointed by lawn care firm GreenThumb to develop its brand strategy.
The project will involve in-depth research of consumer behaviour and competitor analysis as well as developing an understanding of GreenThumb’s position in the market.
Sue Benson, Managing Director at The Behaviours Agency, said: “It’s fantastic to work with this established brand. We’ll be using our behaviour-led approach to identify opportunities for the business to shine and grow.
“As well as providing insights and a strategic way forward for the brand, we’re also discussing how this can be brought to life through marketing communications in the future.”
Vicki Mapplebeck, Marketing Director at GreenThumb, the leading provider of lawn treatment services in the UK, added: “We’ve been talking to The Behaviours Agency for a while. They have shown good knowledge of our category and have extensive experience of helping brands to grow, so we felt they were the right team for the job.”
The Behaviours Agency rebranded from The Market Creative earlier this year to reflect its commitment to behavioural science.