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Be Broadcast retained by global AI-powered cyber security provider

Check Point Software Technologies, a leading AI-powered, cloud-delivered cyber security platform provider, has appointed Be Broadcast to spearhead its broadcast PR and communications strategies across EMEA.

The agency has been tasked with building corporate profile by going beyond the technology media sectors in a retained relationship. Be Broadcast’s first activations for the brand have seen the agency tackle various NHS foundations coming under attack, the recent Lab Host takedown and the government honeytrap scandal.

Josh Wheeler, founder of Be Broadcast, emphasised the importance of proactive media engagement for technology and security companies, especially as the industry navigates the complexities of artificial intelligence: “The harsh reality is that advancements in technology are moving at a pace most can’t keep up with. Helping people to understand these developments is vital to protect our companies, our democratic institutions, and ourselves from malevolent forces,” he said.

Emilie Beneitez Lefebvre, head of PR, APAC, EMEA & LATAM, added: “Be Broadcast excited us from the get-go. They quickly aligned with our core values and operational nuances, significantly enhancing our engagement. Their analytical mindset and expertise in swiftly accessing and delivering complex information and campaigns play a pivotal role in our ongoing efforts to secure digital infrastructures globally.”

This strategic partnership marks a significant milestone in Check Point’s commitment to maintaining the highest standards of security and public engagement.

Be Broadcast joins specialist B2B and B2C Tech agency, Context Public Relations, in a roster of UK agencies.

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