BBC Radio Leeds and BBC Radio 1Xtra are partnering to create a brand new pop-up station this week.
Bradford 1Xtra will broadcast from the West Yorkshire city for 35 hours, beginning on Thursday, which is also BBC Music Day.
The new pop-up station will celebrate the best urban music talent from Bradford, Leeds and the whole of Yorkshire.
Rap, Grime and Hip Hop DJs from BBC Radio 1Xtra will team up with presenters from BBC Radio Leeds’ evening shows. News bulletins in Breakfast and Drive will cover local as well as national news and will come from Bradford.
Bradford 1Xtra will broadcast from Bradford University Student Union from 7pm on Thursday through to 6am on Saturday. It will be available on DAB in Bradford and online in the rest of the UK.
Chris Burns, Head of Audio and Digital, BBC England, said: “Launching Bradford 1Xtra is the result of a number of different BBC departments coming together, from Design & Engineering and Technology to distribution and digital. This collaboration is an exciting moment for BBC Local Radio.
“I’m thrilled BBC Radio Leeds is working with 1Xtra to take content direct to Bradford’s young urban audience as well as showcasing BBC Local Radio to a new generation of listeners.”
The BBC said that if successful, Bradford 1Xtra would be used as the model for future hybrids to help the BBC mark other big moments around the UK.
