Bauer Media Audio, which has major UK hubs in Manchester, Glasgow and Leeds today, has been an official launch content provider of Fire TV Channels.
Already live in the United States, Fire TV Channels are set to roll out across the UK, Germany and Canada in the coming months. Through the agreement, Bauer Media Audio will be available to Fire TV users, representing a significant expansion of audience reach beyond its owned and operated platforms and enabling the company to engage audiences in new, high-growth connected TV environments.
As part of the launch, Bauer Media Audio will introduce channels from several of its leading brands and podcasts, including in the UK: Hits Radio, KISS, Pete Wicks’ Man Made, Katherine Ryan’s What’s My Age Again, and Lost in Translation; and in Ireland: Off The Ball, Newstalk, Talking Bollox, Mark Mehigan’s Weekly Roast, Stall It and Family Flowers Only.
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Fire TV customers will be able to seamlessly access Bauer Media Audio’s video and video podcast content without subscription barriers, unlocking new audience touchpoints.
This initiative forms part of Bauer Media Audio’s broader strategy to expand its audiovisual footprint and evolve into a multi-platform content business. By extending distribution into connected TV, Bauer Media is strengthening cross-platform engagement, scaling its content beyond traditional audio channels, and “building a more diversified and future-facing media ecosystem.”
Tobias Nielsen, SVP of digital, Bauer Media Audio, said: “Launching on Amazon Fire TV marks an important step in scaling our audiovisual distribution and unlocking new commercial opportunities across connected TV. By bringing our UK and Ireland brands to Fire TV’s curated channels platform, we’re expanding our reach beyond owned platforms and creating new high-value advertising opportunities.”
Charlie Brookes, director of Digital, Bauer Media Audio UK, added: “We are excited to collaborate with Amazon Fire TV as a launch video content partner and the opportunity to bring our wide range of Bauer Media audiovisual content to new audiences with changing consumption habits.
“This partnership enables Bauer Media Audio to showcase its wide range of owned and operated content from unmissable entertainment brands like Hits Radio and KISS, and a range of podcasts hosted by household names like Katherine Ryan, Gemma Atkinson, Gorka Marquez and Pete Wicks. At Bauer Media Audio UK, we are committed to creating brilliant content that engages audiences on-air, in podcasts, and on screen, while expanding our audiovisual reach.”
