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Bark&Bite ends seven-year association with William Hill

William Hill

Bookmaker William Hill is looking for a new creative agency following the end of its seven-year relationship with Leeds-based Bark&Bite.

Speaking to Prolific North, Bark&Bite Managing Director Christian Knowles-Fitton said: “We have ended our relationship with William Hill across all three territories.

“We felt it was the right time to move on. This was a big account, but we have had several account wins over the last seven months and the agency will continue to grow.

“Working with William Hill has been an incredibly rewarding experience. Campaigns including ‘Take Control’ and ‘Vegas’ have not only been hugely successful but also pioneering both within the industry and out.”

The termination of agency agreements follows the appointment of Charlotte Emery as William Hill’s global brand and marketing director last November and Knowles-Fitton added: “The creative integrity of the agency however, will always remain paramount and the timing now feels right for us to move on. We wish Charlotte Emery all the best in her new role and delivering a new vision for the brand.”

Bark&Bite added that “the relationship has been incredibly successful with campaigns generating over ‘300% Increase In New Customer Acquisitions’, ‘Multiple Award Nominations’ and the ‘Most Shared Campaign Video By Facebook Users In 2018’.”

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