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The Northern Digital Awards 2019: The Shortlist

NDA

Today we’re delighted to reveal the shortlist for the Northern Digital Awards 2019.

Entries were submitted by a wide variety of companies, organisations, institutions and agencies from across the North and include many of the UK’s and the region’s best-loved brands.

The event, which will be held on Thursday 31st January 2019 in association with Don’t Panic Event Management and Prolific North with headline sponsor Amobee, will this year return to the Royal Armouries New Dock Hall in Leeds.

After highly successful events in the city over the past four years, we are expecting around 400 guests – you can read more about last year’s event here.

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Given such a large number of entries, a number of companies and organisations will be disappointed not to have been shortlisted and we’d like to thank those concerned for their time and interest.

For further information about the event, please contact Don’t Panic on 01706 828855 or email sarah.belcher@dontpanicprojects.com. Any other enquiries should be addressed to nicky@prolificnorth.co.uk.

We’d like to thank our outstanding panel of judges for their time and energies this year – you can see the full list here.


The Northern Digital Awards 2019: The Shortlist

in association with Amobee

BEST DIGITAL MARKETING CAMPAIGN – RETAIL

  • Amobee & Epiphany – Stokke’s ‘Designed to be Closer’ Campaign
  • Bring Digital For Ann Summers – The 30 Day Sex Position Challenge
  • Evolved Search – Helping Mattress Online To Bounce Back
  • Kenyons & St Johns Shopping Centre
  • Media Agency Groupclick Tap Media – Liverpool One Summer Campaign
  • Media Agency Groupclick Tap Media And Liverpool One – Student Retail Campaign
  • Mosquito & Zoflora – VIP at Crufts
  • Shop Direct & Threefold – Santa’s Toy Team

BEST DIGITAL MARKETING CAMPAIGN – FINANCE

  • CandidSky & Buddy Loans – demonstrating true value
  • Click Consult & Chill Insurance – ‘Insuring Ireland’s Future’
  • Evolved Search – Putting Select Car Leasing in the driving seat
  • Evolved Search – SEO with Interest for Money Guru – Evolved Search
  • Fat Media for H&H Insurance Brokers Brand Campaign 2018
  • Latitude & Gladstone Brookes – Navigating the Deadline with Paid Search

BEST DIGITAL MARKETING CAMPAIGN – TRAVEL / LEISURE

  • Click Consult & Kwik Fit – ‘Know before you go’
  • Digitaloft & Globehunters – Europea’s Most Instagrammed Beaches
  • Edit and SpaSeekers.com – Global Relaxation
  • icelolly.com
  • twentysix DFDS “Sailing the waves of Google algorithms”

BEST DIGITAL MARKETING CAMPAIGN – ENTERTAINMENT / SPORTS

  • Bumbl & 7 Of The Best – Driving Website & App Conversions in a Noisy Arena
  • Mosquito & Basketball England TogetherWeAreBasketbALL
  • Orange Bus – Fan Engagement
  • Pixelbuilders & Harrogate Town AFC – Introducing The New Brand
  • Welcome to Yorkshire – Tour de Yorkshire

BEST DIGITAL MARKETING CAMPAIGN – THIRD SECTOR

  • Click Consult & Oxfam – Dressed by the kids
  • Zero Suicide Alliance – Talk2Me campaign

BEST DIGITAL MARKETING CAMPAIGN – PUBLIC SECTOR

  • Culture Liverpool & Liverpool City Council – Giant Spectacular Liverpool’s Dream
  • Diva Creative and Darlington Borough Council – Young Discounts Campaign
  • Diva Creative and Leicester City Council – Swim Pilot Campaign
  • Republic of Media – Keeping Young Men Safe on Scotland’s Country Roads

BEST DIGITAL MARKETING CAMPAIGN – HEALTH & BEAUTY

  • Bray Leino – Covonia Feel the Power Campaign
  • twentysix with Currentbody.com – ‘Campaign migration and global acceleration’
  • Venture Stream & Morrison Shenfine – Applying Best-Practice to Dental Patient Lead Generation

BEST DIGITAL MARKETING CAMPAIGN – FMCG

  • Mindshare & Warburtons – Gluten Free Rebrand Criteo Launch
  • twentysix – Fortnum & Mason – Drive forecasted growth with a multi-channel strategy
  • Wavemaker X Dr Oetker – Home Baking Rising to the social challenge

BEST DIGITAL MARKETING CAMPAIGN – B2B

  • Don’t be Shy and Promethean
  • Halston Marketing – Hark Systems Marketing Launch
  • Peak – You & AI
  • R.O.EYE – Using social media to drive performance B2B traffic
  • Reckless & LABC – Building Authority By Challenging Foundations
  • Shoot the Moon GDHA & the Stoves Range Cooker Launch
  • Stein IAS and Ingredion – You Are How You Eat
  • Venture Stream Delivering Leads for AlphaGraphics UK

BEST DIGITAL MARKETING CAMPAIGN – B2C

  • Banana Kick For Plusnet – The Yorkshire Citizenship Test
  • Bray Leino – Covonia Feel The Power Campaign
  • Bring Digital For Ann Summers – The 30 Day Sex Position Challenge
  • Digitaloft & Forward2me – Instagrammable Sneakers
  • Mabo – Lifestyle Fitness Fighting Fit Through Google Ads
  • Mabo – New Cakes – Have Their Cake And Eat It
  • Media Agency Groupclick Tap Media – Liverpool One Student Campaign
  • Republic Of Media – Keeping Young Men Safe On Scotland’s Country Roads

BEST AFFILIATE CAMPAIGN
The judges have decided not to release a shortlist for this category. The winner will be announced at the award ceremony.

BEST LOW BUDGET CAMPAIGN

  • Culture Liverpool – Liverpool City Council – Giant Spectacular Liverpool’s Dream
  • Digitaloft & forward2me – Instagrammable Sneakers
  • Jam gets festive with Transport for Greater Manchester
  • Journey Further & Airtasker – Yorkshire Pudding Tester
  • Mosquito & Basketball England -TogetherWeAreBasketbALL
  • Mosquito & Vileda – My Life My Vileda
  • Office Friendly – Pioneering Powerful Performances
  • Visualsoft & Miltons Diamonds – The Watches of James Bond

BEST INTEGRATED CAMPAIGN

  • Amobee & Epiphany – Stokke’s ‘Designed to be Closer’ Campaign
  • Co-op’s TheCoopWay storytelling
  • Diva Creative and Leicester City Council – Swim Pilot Campaign
  • Journey Further & Christy – Creating a shop window across paid media
  • Media Agency Group and Click Tap Media – Liverpool One Summer Campaign (Integrated)
  • Stein IAS and Ingredion – You Are How You Eat
  • Wavemaker x GWR Adventures start here

BEST PPC CAMPAIGN

  • Extreme Creations – Park Leisure Holiday Home Ownership Campaign
  • Mabo – New Cakes – Have Their Cake And Eat It
  • Mabo & Boomf – Boomf There It Is!
  • Marketing Signals & LED Hut – Lighting up the SERP’s efficiently!
  • Salience & Crisis – A Christmas Campaign With An ROI Of 32
  • The SEO Works – Howzat! The SEO Works bowl a corking 2586% return for All Rounder Cricket
  • Venn Digital and We Buy Any House – Strategic thinking across multichannel paid campaign
  • We Influence & VaVaVoom – Huge ROAS increases with TrueView for Action

BEST SEO CAMPAIGN

  • Auto Trader UK – Embracing the new world of JavaScript to grow SEO
  • Blueclaw, Myracing.com and The Queen’s Winnings – 88.89% Increase in Top 3
  • Digitaloft & forward2me – Instagrammable Sneakers
  • Edit and SpaSeekers.com – Global Relaxation
  • Epiphany & Irwin Mitchell – Leading the marketing through user-focused SEO
  • Fast Web Media and Blu – When Number 1 isn’t enough
  • Venture Stream – Shop by Diet for Planet Organic
  • Wavemaker X Swinton – Insurance Social Media an invitation for burglary?

BEST USE OF SOCIAL MEDIA

  • Co-op’s Cheers TheCoopWay
  • Co-op’s TheCoopWay storytelling
  • Edit and Wren Kitchens – Food Tube
  • Jam & Transport for Greater Manchester – Stamping out annoying behaviour on Metrolink
  • Jam gets festive with Transport for Greater Manchester
  • Mustard Media – AMP Lost & Found Festival 2018. Festival marketing campaign
  • Pole Star Digital & Patient Claim Line – Validating Social Medias – Seat at the Table – Smashing Expectations for Lead Generation
  • Sky Bet – Driving 1 million incremental bets through Facebook

BEST USE OF VIDEO

  • Co-op’s TheCoopWay Storytelling
  • Communicator Corp – Communicator – Launch Of Smartsend Via Video
  • Editors Keys  – Creators Tutorials
  • Extreme Creations – Pioneering The First Facebook Live For Nisa Local
  • Stein IAS – Post-Modern Marketing Video Series
  • Stein IAS & Merck Animal Health – Caninsulin Sugar And Spike – The Diabetic Duo

INFLUENCER / BLOGGER OUTREACH CAMPAIGN

  • Access Creative College – Access X Helen Anderz
  • Christy’s digital re-brand using bloggers and influencers
  • Co-op’s Cheers TheCoopWay
  • Diva Creative and Rail Delivery Group – PlusBikeDayOut
  • Mosquito & Vileda – My Life My Vileda
  • Mosquito & Zoflora – VIP at Crufts
  • Pole Star Digital & WeBuyAnyCar – What Will People Do In Driverless Cars?
  • SEEN Connects – The Very Network

BEST WEBSITE

  • Clicky Media & Halton Housing – Digital Transformation in the Housing Sector
  • Fishtank Agency for BHP Corporate Finance – Best Website Award
  • icelolly.com
  • Perfect Fit Media Interactive Website
  • Pixelbuilders & Harrogate Town AFC – Launching The New Brand
  • Search Consultancy – search.co.uk- candidate-centric website
  • Strawberry for Aunt Bessie’s New Website
  • Welcome to Yorkshire – Christmas in Yorkshire
  • Well Pharmacy – Eddie

BEST ECOMMERCE WEBSITE

  • Digitl & Pixel Kicks – LED Controls
  • Extreme & BishopSound – Turning Up The Volume On Premium Audio Sales
  • IGOO – Utility Redesign and Redevelopment
  • Limely – Lingerie Outlet Store
  • Pinpoint Designs and Beer Hawk – Ale in a day’s work
  • Pixelbuilders – Direct Blinds – Website Optimisation
  • Strawberry for Roland Mouret’s New WebsiteVenture Stream – Master Debonair Website Launch

BEST APP

  • Cantarus – Sports Direct App
  • GoFantastic app – Fantastic Services
  • MadeByPi M&C Saatchi World Services & The International HIV and AIDS Alliance – Ready HIV Adherence App
  • Nutracheck Calorie Counter App
  • Sauce & Ideal Boilers – Ideal Touch Connect
  • The CircleLoop App
  • The Worrinots
  • Well Pharmacy App

BEST MARTECH

  • Force24 – The next generation of marketing automation
  • Latitude Digital Marketing & The Ticker
  • PPC Protect – Click Fraud Prevention
  • R.O.EYE – Delivering incrementality through transparency
  • Ruler Analytics – www.ruleranalytics.com
  • Stein IAS and Ingredion – You Are How You Eat

BEST DIGITAL TOOL OR SOFTWARE

  • Allstar Media Services – PayBurst
  • CircleLoop
  • eviFile
  • Fusion Unlimited – Natural Edge
  • PPC Protect – Click Fraud Protection
  • Quba – Symphony
  • R.O.EYE – Delivering incrementality through transparency
  • RapidSpike – Digital Experience Monitoring

DIGITAL MARKETING IN-HOUSE TEAM OF THE YEAR

  • Co-op’s Digital Engagement team
  • hedgehog lab
  • Irwin Mitchell Digital Marketing Team
  • Ribble Cycles
  • Visualsoft’s In-House Email Marketing Team
  • Welcome to Yorkshire Digital Team

SEARCH AGENCY OF THE YEAR

  • Blueclaw
  • Click Consult
  • Digitaloft
  • Epiphany
  • Evolved Search
  • Fusion Unlimited
  • Journey Further
  • Mabo

SOCIAL MEDIA AGENCY OF THE YEAR
The judges have decided not to release a shortlist for this category. The winner will be announced at the award ceremony.

CRO AGENCY OF THE YEAR

SMALL DIGITAL AGENCY OF THE YEAR – Sponsored by Visualsoft

  • Digitaloft
  • Don’t be Shy
  • Hydra Creative
  • Marketing Signals
  • MountDigital
  • Orientation Marketing
  • Pace Communications
  • Pole Star Digital

LARGE DIGITAL AGENCY OF THE YEAR – Sponsored by CircleLoop

YOUNG DIGITAL MARKETER OF THE YEAR

  • Andie Barry, Editors Keys
  • Carrie Rose Balloch, Senior Campaign Strategist, Edit
  • Laura Dobbin, Accord North
  • Laura Williams, Senior Paid Search Analyst, Visualsoft Ltd
  • Matthew Soakell, Mabo
  • Olivia Smith, Digitaloft
  • Rebecca Downey, Digital Marketing & E-Commerce Assistant, Christy UK LTD
  • Tom Holgate, Pace Communications









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