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Avant PR appointed by vegan restaurant Sanskruti 


Avant PR has been appointed to represent vegetarian and vegan Indian restaurant Sanskruti, covering its Manchester and Liverpool sites.

Avant will work with Sanskruti on a campaign that covers national and regional media, influencer activity and social media management. 

The campaign is set to focus in particular on publicising the refurbishment of Sanskruti’s Manchester restaurant. The agency will also cover promotion of Sanskruti’s outdoor dining offering at its Manchester site as of this week, its takeaway and delivery service, and the reopening of both city sites in line with lockdown restrictions lifting in May.

Sanskruti joins food brand Creative Nature, as well as fashion, beauty and lifestyle brands including Phaein, The Cheeky Panda and Nicky Clarke, on Avant PR’s client roster.

Avant will utilise its experience to create press reviews and ‘best restaurants’ features, influencer content and a strategic social media campaign across Instagram, Facebook and Twitter. 

Director and Co-Founder of Avant PR, Ellen Kelly, said: “As Manchester and Liverpool’s first vegetarian and vegan Indian restaurants, Sanskruti is much loved amongst foodies in the region and we’re excited to capitalize on and build that following, as well as pushing the newly-refurbed Manchester site and the restaurant’s post-lockdown dining offerings.”

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