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Auto Trader appoints agency after competitive pitch


Manchester-based Auto Trader has appointed a new agency to deliver the next chapter in its “B2B digital evolution of the automotive landscape.”

TrunkBBI won the 3-stage competitive pitch and will be working to evolve the group’s brand position of “Together, We Do More” across multiple creative channels.

John Hogan, Senior Marketing Manager from Auto Trader explained they were looking for a “strategic, creative agency that could help Auto Trader deliver on our company purpose to drive change in the automotive industry.”

“TrunkBBI were an excellent fit, based right on our doorstep here in Manchester and we’re pleased to have them supporting our ambitious plans to enable a smarter automotive ecosystem.”

The 75-strong agency, which also has offices in Macclesfield and Leeds will help Auto Trader refine its go-to-market strategy prior to activating across multiple owned channels.

Its main aim will be to challenge Auto Trader’s core market, and by association the automotive industry, to think and act differently.

“We are so proud to be working with Auto Trader, one of the most well-known and recognised brands in the UK. With their head office just down the road from our headquarters in the centre of Manchester, we are also looking forward to regular face to face meetings with our award winning creative and strategic teams, who have extensive experience in delivering creative B2B campaigns,” added Jon Butler, CEO of TrunkBBI.

“We are confident that we can deliver fantastic results for the UK’s largest digital automotive marketplace whilst fostering an excellent working relationship with Auto Trader. This recent win is a reflection of the team at TrunkBBI’s dedication to offering a world class innovative service to achieve success for our clients.”

The multi-stage, competitive pitch process was handled by the GO! Network.


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