TrunkBBI, newly formed following the merger of agencies Trunk and Big Brand Ideas, has been selected as lead agency partner for finance firm GoFor Finance.
Following a competitive pitch process through The GO! Network, the integrated marketing agency has been appointed to work with the fleet management business on brand, creative and digital activation.
The new North West “creative and activation powerhouse” will lead on a full brand strategy evolution for the brand, from messaging and positioning to the development of key digital collateral and activation.
Shona Smith, Head of Marketing at GoFor Finance, initially approached GO! looking for a partner with specific experience in journey building.
She said: “I would never have known about any of the Agencies put forward, and the quality of responses were above expectations.
“TrunkBBI showed hunger for the work, going above and beyond in the response back to really understand our industry and challenges demonstrating specific journey building expertise.”
Tristan Morris, Brand Consultancy Director at TrunkBBI, added: “GO! provided a solid brief, clearly thought through and supported the process from start to finish. They worked hard to help develop client and agency relationships from the outset, providing key insights to help guide our approach.”