Asda has made a move away from its traditional focus on price and quality, with a new Downton Abbey advertising campaign.
The Leeds-based supermarket has produced a commercial, based in the Downton Abbey kitchens, which will run ahead of the drama’s cinematic release.
The 30-second spot features Downton cook, Mrs Patmore (Lesley Nicol) as she gets ready for the arrival of the Royal family.
