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Asda launches gender-neutral Little Angels clothing range

Following Asda’s successful award-winning range of baby care and food, Little Angels has now expanded into George with a new clothing range.

Featuring bright uplifting colours combined with on trend prints and slogans, the collection aims to bring a playful offering to customers with same value that the Asda brand is famous for.

Designed in line with the rebranded Little Angels Asda range of nappies, toiletries and food, the vibrant collection of twenty two products offers gender neutral styles for children aged three months to 4 years.

With prices starting from £2.50, the range includes slouchy rompers, shorts and sweatshirts in bright colours with bold slogans, stripes and fun cartoon icons, as well as a changing bag for parents. Designed as separates and sets to mix and match with layering options the product is ultra-soft to touch with fits that are comfortable for children to easily move in.

Glenda Hansford, buying and design director at George said, “Our customers love Asda’s Little Angels products so it was a natural fit to evolve the brand into children’s clothing. Value, style and convenience were central to bringing this range to life, so that all our customers have access to trend led product for their children that they can pick up at the same time as their weekly shop.”

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