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Apprentify appoints former Global Knowledge Apprenticeships MD

Apprentify Group has appointed Paul Freeman, former managing director from Global Knowledge Apprenticeships (GKA), as commercial director.

The move is intended to further boost Apprentify’s mission to be the leading digital and tech apprenticeship provider in the UK, and will offer an opportunity for Apprentify clients old and new to access strategic expertise in building digital skills and capabilities for the future.

Apprentify Group CRO Sam Field saidd: “It’s great to bring Paul into our Group. Our focus on quality and compliance, together with an ever-growing roster of skilled trainers, puts us in a strong position as we enter our fifth year of operations. Paul will only strengthen our ability to compete and become the natural partner of choice in this sector, and we are pleased to offer the market a safe and robust environment for new and continuous learning.

“The apprenticeship model is fulfilling a vital role in mitigating the current UK productivity crisis, caused in part by the lack of talent in key areas such as software data analytics and AI. Together with government, we can accelerate the development of a skilled workforce at minimal cost to the employer.”

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