Groome appointed Head of Sales at Uinsure

Charlie Spargo's picture
by Charlie Spargo

Insurtech leader Uinsure has appointed Amy Groome as Head of Sales in a boost to its leadership team.

She joins from Crystal Group, the financial organisation focused on monetary wellbeing for clients, where Groome was also Head of Sales. She brings a wide range of financial services expertise to the role, having worked with Crystal for more than eight years.

Groome will focus on scaling up Uinsure’s Refer and Earn broker proposition, and growing Uinsure’s recently introduced customer renewal proposition, which has already been used by more than 2,500 customers. She will also work on ensuring advisors and customers get maximum access to their telephone account managers.

Of her appointment, Amy said: “I’m really excited to be joining Uinsure - I have been working with them for the last 12 months in my previous role where I’ve been closely watching the innovation they have been making in the market.

"They are a dynamic and customer focused business which made the decision to join the team undoubtedly easy. What sets them apart is that they are so much more than just price. They are about the value they deliver to the adviser and the customer. I am looking forward to starting and working with the team with some great technology and proposition developments in the pipeline.”

The Spinningfields-based disruptor is a B2B general insurance provider, offering independent financial advisors and mortgage brokers a dedicated system featuring a portfolio of products for them to access.

Uinsure’s Chief Executive Officer, Simon Taylor, said: “Amy will be a great addition to the team with her extensive financial services experience and substantial B2B2C knowledge. Uinsure is growing month on month as more and more businesses select Uinsure as their partner.

"Amy joining Uinsure is just one of several appointments we are in the process of finalising and demonstrates our real intent to make huge strides in achieving our partners ambitions and drive the growth of their business forward which I am certain she will support us effectively in achieving."