Huddersfield digital agency Applied Digital has appointed Mike McGowan as its new senior creative director after increasing gross revenue by 20% year-on-year.
McGowan brings more than 30 years’ multi-channel creative experience with him and has run his own consultancy, ByMcGowan, for the last 25 years.
He has developed strategies for brands including Jaguar Land Rover, IBM and United Aluminium and has led creative campaigns for the likes of Sun Microsystems USA and Viventy Jewels Italy. Prior to this, he held senior creative roles with Attik and Yorkshire Building Society.
McGowan will work in the agency’s office in Huddersfield and be responsible for delivering the full spectrum of brand development and implementation for Applied’s existing client projects and new business pitches, with a focus on digital marketing.Applied Digital has made two further strategic appointments to support its continued growth, as it gears up to celebrate its 20th anniversary next year.