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Ann Summers steps out of the boudoir as brand visibility growth tops UK chart

Performance marketing agency Summit has helped Ann Summers reach the summit of brand visibility growth, according to the recently published ecommerce brand rankings from Retail 365.

Ann Summers took top spot nationally for visibility growth in the study, with an impressive 1,258% increase vs last year.

Closely following Ann Summers are Halfords, Ray-Ban and Adidas – with Ann Summers beating out its competitors.

Summit, based in Hull, look after the brand’s paid social and SEO, and the agency recently extended its partnership to support Ann Summers with paid search. Over the last two and a half years, Summit has successfully set-up and created authoritative and informative content that amplifies Ann Summers’ sexual wellness and empowerment ethos.

Other recent successes for the partnership include a 388% increase in YoY organic traffic, and non-brand organic traffic is also up by 627%. Ann Summers also now ranks for a further 13,000 keywords, an 81% increase, as well as a 134% increase in page one rankings.

Adam Preston, head of SEO at Summit, said: “Summit has extensive experience handling online marketing for tightly regulated industries, such as sexual health with Durex and medical cannabis clinic, Sapphire Medical. With expert knowledge, we are able to understand the rules and regulations, and have had a variety of different experiences battling challenges, while making sure campaigns are successful. This latest achievement for the Ann Summers team is another incredible testament to the hard work of our colleagues and the results really do speak for themselves.”

Laura Whittaker, customer & marketing Lead at Ann Summers, added: “Our results with Summit this year have been amazing – achieving the best SEO visibility growth in the UK is a huge win that we’re very proud of. As champions of sexual wellness and empowerment, Summit has embraced our ethos from the start and consistently delivered work that promotes and celebrates our vision. It’s been a pleasure working with Summit, and we’re very excited to see what we’ll achieve collaboratively throughout the year.”

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