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Altrincham agency leads rebrand for historic automotive firm

Helen Walker

Altrincham-based digital creative agency Workshop Marketing has been appointed to rebrand three divisions of automotive manufacturer Woodall Nicholson.

The Coleman Milne, Mellor Coachcraft and Treka Bus brands are being overhauled as part of growth plans for the North West-headquartered group.

Woodall Nicholson is one of the UK’s oldest automotive manufacturers and creates Mercedes Benz, Tesla and Ford models to OEM standards.

Their Group Marketing Manager, Rachael Buckley, said: “Woodall Nicholson is known for being dependable and our previous brands reflected that. But we’re also at the forefront of innovation – with technologically-advanced design and manufacturing facilities producing exceptional vehicles as standard, right here in the UK. We need that to come across loud and clear in our new brands,”

Helen Walker, Client Services Director at Workshop, added, “the brief called for creativity, a fresh perspective and granular market understanding. Slick project management was also a must, with the three rebrand projects running concurrently to tight timescales.”

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