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Alliance Manchester Business School commissions Longfella for animated poem


Alliance Manchester Business School has unveiled a poem and animation which looks to celebrate the school, Manchester and what the city means to its residents.

The poem, written by ‘Longfella’ poet Tony Walsh, involves a journey through Manchester’s greatest brains and original thinkers, inventions, architecture, restaurants, hubs and cultural sights from the past 50 years.

It’s the latest in a series of campaigns to celebrate the renaming of the school – from just Manchester Business School – and its 50th anniversary.

The animation was illustrated by Barney Ibbotson and produced by Liverpool-based film company, Mocha.

Walsh said: “From my former career in the public sector I was a student on an executive development programme at Alliance Manchester Business School and so I was delighted to be commissioned to write a poem to mark their 50th anniversary. I was also born in 1965 and so it felt like it was meant to be!”

Watch the poem here:

“The school and the wider University of Manchester play a vital role in attracting talent to our city from around the world. I wanted the poem to place Alliance MBS firmly within our fantastic melting pot of music, sport, commerce, diversity and all the other things that make this such a special, world-changing place to be.”

Fiona Devine, head of Alliance Manchester Business School, added: “We are delighted to have produced this unique piece of poetic art, in celebration of our rich heritage and future of continued creativity, innovation and entrepreneurial spirit.

“Manchester has nurtured some wonderfully inspiring people and innovations over the past 50 years, and we hope that this poem lives on to attract and inspire original thinkers and pioneers for the next 50 years.”

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