Families of playful ghosts have been interacting with unsuspecting shoppers for Aldi’s Halloween marketing campaign.
The supermarket worked with McCann Content Studios on the spooky stunt, which blended in-store experiences with social media engagement.
As shoppers browsed the Specialbuys, the “spectral pranksters” were filmed playfully swiping items from trolleys and causing light-hearted chaos. The ghosts also sported Aldi’s limited-edition “Bag for the Afterlife,” a take on the retailer’s reusable shopping bags.
“Halloween is a time for fun, and we wanted to bring that spirit to our stores in a unique way,” said Julie Ashfield, Chief Commercial Officer at Aldi UK.
“This activation was all about creating a memorable, light-hearted experience for our shoppers. The reactions to our mischievous ghost characters in the middle aisle were fantastic, and it’s great to see the campaign resonating with our customers.”
It was filmed at Aldi’s Salford store, to be released across social media.
READ MORE – January blues? Aldi and McCann Manchester have your back
“Our goal was to create a campaign that would stand out and generate organic buzz for Aldi this Halloween,” added Dan Noller, ECD at McCann Manchester.
“By focusing on a playful in-store experience and encouraging social sharing, we created a lasting impression while tapping into the brand’s trademark personality and humour. It’s exciting to see how consumers embraced the activation and became part of the story.”
