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Agent leads major rebrand for North West business leaders


The North West Business Leadership Team (NWBLT), an organisation of business leaders in the North West who aim to drive change in the region, has unveiled a major rebrand.

The new brand, developed in partnership with full-service brand and communications agency Agent, reflects NWBLT’s position as a voice for business and “reinforces its mission to lead, inspire and harness the power of business to help the North West prosper.”

Founded in 1989, NWBLT works to initiate significant change for good, bringing together leaders who share an ambition of placing the North West as the UK’s best region to do business, work, live and invest. Members include leaders from influential North West organisations, such as Bruntwood, BASF, Electricity NW, EY, CGI, Accenture and Assura, who work together for the benefit of the region socially, culturally, environmentally, and economically.

NWBLT exists to articulate and highlight the view of major business leaders on key issues which make a real difference to the region’s economy to local, regional, and national decision makers. The organisation has firmly established itself as a driving force for positive and influential change in the North West, and as such required a brand identity to reflect this and clearly communicate who it is, what it does, and its mission in the North West.

With Agent, NWBLT worked collaboratively to develop a voice that would “reinforce its position in the North West and encapsulate its value.” Following a thorough strategic process of engagement with high level stakeholders, the rebrand maintains NWBLT’s mission, while introducing a more aligned and consistent personality that enables a better understanding of its impact in the region. The new identity, includes a brand-new website, logo and various creative assets.

Chairman at NWBLT Jonathan Murphy said: “We are delighted that Agent has developed such an exciting new brand for the North West Business Leadership Team. This is the culmination of over 12 months’ work bringing together our stakeholders and members to reflect on the important work of the team and look to the future.

“Our commitment to work together for the benefit of the North West is reflected in the new design alongside our mission to initiate significant change for the good of the region”

Agent, CEO Paul Corcoran added: “For us, aligning with organisations who share our commitment and passion for making good work is key, so it was a no- brainier that we would bring together our strategy, digital and creative teams to help better communicate the brilliant work and ambitions of NWBLT.”

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