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The agency’s new, the agents less so at Manchester launch Vega

The Vega team

Vega has officially launched in Manchester following a soft launch in late 2022, and while the agency may be new the team behind it know a thing or two.

Vega has been created by a team of seven highly experienced strategy, digital and media co-founders who between them have held held senior roles at leading agency names including BBH, Carat, dentsu, iProspect, McCann, MediaCom and more, as well as previously building the most successful independent agency in the UK, MediaVest Manchester, before its acquisition by Dentsu in 2011.

The full roll call of founders is Alexia Harper, Nick James, Liz Lavelle, Jon Hall, Ian Lees, Mark Jorgensen and Dave Lucas (also pictured, left-right.)

Commenting on the launch, the Vega co-founders said in a statement: “Our founders have worked together for years both building agencies and growing brands, and we have a shared ethos that being adaptive and transparent is key to building successful commercial relationships. We have pooled our collective experience to devise our co-production model which offers a distinctive proposition to clients and media owners alike who are looking for purposeful marcomms solutions, and to work differently in an evolving digital and media landscape.”

The agency is based in Fourways House in Manchester’s Northern Quarter and offers strategy, research, media planning and activation, digital and content through their co-production model, built on the principle that the best outcomes are delivered by highly experienced teams of channel experts working collaboratively to achieve a shared purpose.

Following its soft launch in Q3 of 2022, Vega has already grown to 15 employees and won several accounts including Beagle Street, Rank Group and Woodlands Group.

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