Manchester digital agency Pixel Kicks has won a key contract with Yorkshire image data specialist Frame.
The project focus will on Frame’s Better Images product, a solution for eCommerce websites that helps to improve the quality and consistency of product images. Better Images makes images more appealing to customers and in turn increases the likelihood of conversions by using image processing algorithms to automate the image optimisation process. It can also enhance SEO activity by ensuring that images have proper naming and alt tags, which can help both the website and images to be easily discoverable by search engines.
Pixel Kicks will start with a website, landing page and SEO technical audits and will then move onto a paid advertising campaign across a range of channels including LinkedIn, Facebook and Instagram. This will be further enhanced with the implementation of a bespoke SEO strategy.
The core aims of the activity will be to improve Better Images’ online presence, boost awareness of the technology and generate quality leads from its key target industries which include sports, food and drink, leisure and FMCG.
Jamie Bray, business development manager at Pixel Kicks, commented: “We are really excited to be working with Frame on this project as it reflects our desire to collaborate with the most pioneering AI and SAAS businesses across the North. We are now looking forward to supporting the team as they continue to push out their technologies.”
Hannah Bratley, co-founder CEO of Frame, added: “Right from our initial meeting we were impressed by Pixel Kicks’ experience and fresh ideas. I’m confident their work will add commercial value to the business and will help to raise Better Images’ profile within our principal client sectors.”
