TBWA\MCR’s content and production division, Sting Films, treated Love Island viewers to the debut of The Tanning Shop’s first ever TV advert during last night’s installment of the show.
Becci Nadin, deputy creative director of TBWA\MCR, said, “It’s no secret, it’s been the longest winter known to man. And in the current climate, holidays are a precious commodity, which we’re patiently waiting for. So, we wanted to highlight that anyone can get that holiday hit on their lunch break, post-workout or after work. It’s also a non-negotiable for us to promote safe tanning, which is what sets The Tanning Shop apart. With stand-up, lie down and spray on, there are safe ways to tan for everyone. So please, tan, and flaunt, responsibly.”
