Smartbox UK, the group which owns gift-buying brands Red Letter Days and Buyagift, has appointed performance marketing agency Journey Further to handle its SEO activity.
Journey Further’s remit will centre around driving organic growth and building brand awareness for the Smartbox UK brands.
The agency, which has offices in Leeds, London and Manchester, will manage the brands’ technical SEO and on-page content, as well as managing a digital PR project for the brand.
Katie Fensome, SEO & Content Manager, at Smartbox UK, said: “We were really impressed with Journey Further’s approach to driving organic performance throughout the pitch process, in particular the technology they’ve built to focus on link and content relevancy.”
Beth Nunnington, Communications Director at Journey Further, added: ““We’re confident our data-driven and performance-led approach will help them achieve exceptional growth and we can’t wait to generate some fantastic results.”
