One Day secures account during Love Island sponsorship
Manchester advertising and marketing agency One Day has secured the account of ecommerce fashion brand I Saw It First.
The agency will support the brand’s digital media during ITV’s Love Island sponsorship.
One Day will continue supporting I Saw It First on paid digital media channels for 2021 and during this year’s series of the show, which will feature an array of placements and strategies.
Ricardo Seixas, Founder and MD of the agency, said: “The sheer amount of interest, awareness, traffic and variables involved like timings, products and celebrities, is the reason why we love digital marketing and its fluidity so much. It’s a unique opportunity and challenge. We look forward to sharing some insights!”
Sophie Rigg, Senior Marketing Manager at I Saw It First, added: “This is a super exciting time for us: it’s our 4th anniversary, third time partnering with ITV with the Love Island series, and best year on record for the brand with other exciting and bigger projects in the pipeline!”