Manchester ecommerce fashion firm, I Saw It First, has appointed a new consumer PR agency, following a competitive pitch process.
It has chosen Brazen to raise its profile with “disruptive, fame generating campaigns.”
“We’ve got so many exciting plans in the pipeline and ambitious growth plans so we wanted an agency who could match us with bravery, dynamism and agility,” said Senior Marketing Manager, Sophie Rigg.
“We instantly knew ISAWITFIRST and Brazen were aligned in both attitude and vision and we’re looking forward to seeing what we can achieve together.”
The appointment follows the company’s recent signing of Love Island star, Olivia Attwood as its brand ambassador.
Brazen’s remit includes big creative campaigns and stunts, digital PR outreach and link building, “reactive newsjacking” and NPD. It will also manage its press office function.
“We’re absolutely delighted to be able to add ISAWITFIRST to our brilliant client roster,” added Sasha Marks, Brazen Director.
“The brief massively excited us because we’re famous for our big, disruptive ideas and reactive newsjacking, not to mention our strong retail and e-commerce experience – it’s a perfect fit and we can’t wait to get started!”