Lancashire agency behind Yeo Valley Organic’s sustainability campaign

Alistair Hardaker's picture
by Alistair Hardaker
Yeo Valley Organic

Lancashire agency Workhouse is behind a Yeo Valley Organic social campaign that aims to highlight the brand’s sustainable packaging.

 The integrated creative agency has produced a series of short animations for social media as part of its ‘Small Wins to Put Nature First’ campaign. 

The campaign introduces Yeo Valley Organic’s yoghurt pots, which are recyclable and made from  recycled material. 

The rest of the series will focus on other products across the range including butter and milk.

Adrian Carne, managing director at Yeo Valley Organic, said: “While sustainability, supporting the environment, and working with nature have been at the top of our priority list for many years, we have seen this become more important to consumers. 

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