Johnson leaves West Yorkshire Combined Authority for senior Social role

David Prior's picture
by David Prior

Social has appointed a new Head of Strategy in its Leeds office.

Racheal Johnson joins the integrated agency from the West Yorkshire Combined Authority and Leeds City Region Enterprise Partnership (LEP), where she was Head of Communications and Engagement.

Her focus will be on further developing the Leeds team’s strategy offer for clients across the public and private sectors.

Social has picked up new work this year from the likes of Bradford Council, Kirklees Council, Leeds City College, Calderdale & Huddersfield NHS Foundation Trust.

In August, it also successfully re-tendered for the delivery of strategic communications and digital services for NP11, the group of 11 northern LEPs.

Johnson said: “Having led in-house communications teams for the best part of a decade, I understand all too well the challenges that businesses and public sector bodies face in achieving communications cut-through, especially in the current climate. A clear, well-considered strategy has never been more important, and I’m looking forward to helping our growing list of public and private sector clients achieve the best possible outcomes and return on investment."

Pete Wrathmell, Social’s Leeds MD, added: “Her extensive communications experience ranges from working at the heart of regional politics and the West Yorkshire devolution process through to promoting the Northern Powerhouse agenda and consultation work on major transport projects – all of which will help to support our future growth plans in the region.”

Social was established in Manchester in 2012 and opened its second office in Leeds in 2016. The company also has offices in Bristol and London.