North PR raises glass to new client win

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Leeds communications consultancy North PR, which specialises in food and beverage, has been appointed by Yorkshire-based craft providers Sloemotion Distillery.

Sloemotion uses its Yorkshire roots to create a range of locally-inspired spirits. These include its premium Hedgerow range of premium gins and vodkas, using foraged ingredients found in the countryside around Green Farm in North Yorkshire. It also produces the Sloemotion Liqueurs and mid-market Finders Spirits ranges.

North PR will support the growth and expansion of Sloemotion Distillery into the national spirits category.

Neil Spiers, MD of Sloemotion Distillery, said: “It’s an exciting time for Sloemotion Distillery as we look to grow our business, starting with the development and launch of our new mid-tier drinks brand, Finders Spirits. We wanted to work with a specialist PR agency who understood our unique proposition, which marries craft distilling with a focus on protecting the countryside and can help us tell this story to a wider audience.

"North PR really impressed us with their creative approach, defined strategy and understanding of the drinks and retail market. We’re really pleased to be working with them.”

Vickie Rogerson, Founder and MD of North PR, added: “Sloemotion Distillery is a truly inspiring business that was ‘green’ long before it became trendy. Add to that a range of delicious gins, vodkas and rums, and it’s a dream client!

"We are excited to help the business grow from a successful award-winning Yorkshire drinks business, to a successful award-winning national drinks brand. Our first job will be to launch Finders Spirits range to trade and consumers and this may or may not involve lots of taste testing.”