Insight consultancy Trinity McQueen has acquired Leeds-based product testing and healthcare specialist Allto Market Research.
Allto, based in Leeds, has 20 staff and works with brands including Nestle, Cereal Partners Worldwide, SC Johnson and KCI.
Founded in 2013, Trinity McQueen is one of the fastest growing insight consultancies in the UK. Its specialisms include behavioural science, brand measurement, customer experience, new product development and now product testing.
Independently owned, it now employs 75 people in its Leeds and London offices and turns over £7.5m in fees.
Anna Cliffe, co-founder of Trinity McQueen, said: “I am delighted that the Allto team are joining us, to broaden our range of consultancy services and give us access to new, international markets.”
Duncan McCallum, founder of Allto Market Research, added: “We were attracted by its unique behavioural positioning and impressive track record of growth. There are great synergies between the two companies, and we look forward to expanding our services together in the UK and globally.”
