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Agencies team up on virtual reality maze to help students find way to Class of 92 academy


Truth Creative, in partnership with Cheshire-based Matmi, has designed and created an interactive virtual reality experience for University Academy 92 (UA92).

Launched at the UCAS exhibition at Manchester Central, the UA92 VR Maze challenges users to work together across realities, to solve puzzles and navigate a random-generated maze. With one player in a virtual world and up to five players on a tablet, users have to communicate and collaborate an escape within a limited timeframe.

It has been designed to engage undergraduates as a part of UA92’s student recruitment phase and will feature at selected UCAS exhibitions throughout 2018, as well as UA92’s first open day on July 21st at Lancashire County Cricket Club.

Darren Scott, creative director and founder at Truth Creative, said: “UA92 is a groundbreaking alternative to any other higher education offer and we were keen to utilise its presence at UCAS events to demonstrate this difference.

“The VR experience serves to uniquely embody UA92’s game-changing target talent curriculum and test emotional, social and physical intelligence as part of a strategic recruitment drive. It’s already been attracting a huge amount of attention and underpinning a successful start when UA92 opens its doors in September 2019.”

Truth, established in 2006, employs 20 members of staff at its Manchester base.

Based in Old Trafford, UA92 has been developed by Gary Neville and the ‘Class of 92’ and Lancaster University in partnership with Microsoft UK, Trafford Council, Trafford College and Bruntwood. Applications will open in September 2019.

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