Media Agency Group is bringing DuckDuckGo’s latest campaign to UK audiences on a national level.
DuckDuckGo is an Internet company that claims to offer greater privacy and data protection than its competitors through products like its private search engine and mobile browsing apps. It has worked with policymakers to make online privacy simple and accessible for all.
The creative was developed in-house by DuckDuckGo and samples the classic 80s song Every Breath You Take by The Police, but with the tweaked lyrics serving to point out how companies like Google track internet searches. The national campaign launches today and is running across multiple formats including TV, Radio, Out Of Home and selected TV sponsorships.
Steve Arklie, trading director, Media Agency Group, said: “We’re excited to see and hear this unique creative displayed across the UK, helping DuckDuckGo grow their brand presence and user base at a time where data security is at the forefront of how we behave online.”
